Paying tribute to Chinese heritage and culture, we have collaborated with celebrated artist Qian Lihuai, renowned for his contemporary approach to the cherished, ancient craft of bamboo weaving. The bespoke series features nine sculptures, each handwoven and shaped into abstract, serpentine forms. While bringing a modern slant to one of China’s most iconic styles of craftsmanship, the collaboration nods to Burberry’s rich history of innovative weaving – from the open and reticular weave of our signature gabardine to the unmistakable Burberry Check scarf.

The sculptures can be found in selected stores in China and throughout our campaign, shot by Swiss photographer Walter Pfeiffer and starring our brand ambassador Zhang Jingyi.